A no holds barred narrative of an entrepreneurial journey.

 Moyology is the union of two words ‘Moyo’ and ‘Logy’.

Moyo in Kiswahili means heart or courage. And by extension, passion. Heart, courage and passion, all three cornerstones of why entrepreneurs do what they do.

’logy’ or ‘ology’, used as a suffix, means ‘the study of’.

This is a journey. Moyology’s journey as an enterprise. And this website, is a simple chronicle of that journey. It's learning curve, discoveries, insights, successes and even setbacks.